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Privacy and cookies

Privacy Policy

This policy explains how PROPOM s.r.o. collects, uses, stores, and shares personal data when you visit our website, read our fashion education content, or contact us. It also explains how cookies and advertising technologies work and how you can control them through our cookie preferences panel.

Last Updated
January 15, 2026
Effective Date
January 15, 2026

If we make material changes, we will notify visitors via a banner on the homepage at least 14 days before the changes take effect.

1. Who we are (data controller)

This website is operated by PROPOM s.r.o. (the "Company", "we", "us"). For the purposes of the General Data Protection Regulation (GDPR) and applicable Irish data protection law, PROPOM s.r.o. is the data controller for personal data collected through this website.

Our website provides educational content related to clothing products, fashion retail knowledge, fabrics, garment construction, and modern apparel trends. This policy applies when you browse our pages, interact with our cookie banner, or submit a contact request through our forms.

2. Cookie categories (three mandatory tiers)

Cookies are small text files stored on your device. We also use similar technologies that store or read identifiers from your browser. We categorize cookies into exactly three tiers. Essential cookies are always active because they support basic site functions. Analytics and marketing cookies require your consent and are not activated unless you choose to allow them through our consent banner or cookie preferences panel.

1. ESSENTIAL COOKIES

  • Purpose: core site functionality, security, session management
  • Examples: session_id, csrf_token, cookie_consent_status
  • Consent required: NO, activated automatically
  • Retention: session duration or up to 12 months for preference storage

Essential cookies help us remember your cookie choice, protect forms from abuse, and support basic navigation and accessibility settings. They do not exist to track you for advertising.

2. ANALYTICS COOKIES

  • Purpose: measuring traffic, user behavior, site performance
  • Tools: Google Analytics 4
  • Examples: _ga, _ga_XXXXXXX, _gid, _gat
  • Consent required: YES, activated only after user accepts
  • Retention: up to 14 months

Analytics cookies help us understand which learning pages are useful, how visitors navigate between courses and resources, and where we need to improve clarity, readability, and performance.

3. MARKETING / ADVERTISING COOKIES

  • Purpose: remarketing, personalized ad delivery, conversion tracking
  • Consent required: YES, activated only after user accepts
  • Retention: up to 540 days (Google Ads default)

Marketing cookies and related technologies allow us to show relevant educational content to people who previously visited our site and to measure whether advertising leads to useful actions such as a contact request.

3. Marketing cookies: mandatory disclosures

If you opt in to marketing and advertising cookies, the statements below explain how those technologies are used. These statements are written in plain language so you can make an informed choice.

  • Third party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
  • Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
  • Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
  • YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
  • Tracking technologies: We use the following tracking technologies on this website:
    • Cookies (first-party and third-party)
    • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
    • Device identifiers (browser fingerprint, IP address)
    • Conversion event tags
  • Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
  • Technologies in use: Advertising and analytics technologies active on this site:
    • Google Ads (gtag.js / Google Tag Manager)
    • Google Analytics 4
    • Google Remarketing Tag
    • Meta Pixel (Facebook / Instagram)
  • Opt out from personalized advertising: You may opt out of personalized advertising at any time:
    • Google Ads Settings: https://adssettings.google.com
    • Your Online Choices (EU): https://www.youronlinechoices.eu
    • Network Advertising Initiative: https://optout.networkadvertising.org
    • Digital Advertising Alliance: https://optout.aboutads.info
    Opting out does not remove ads entirely, you will continue to see non-personalized advertisements.
  • Cookie preference management: Use the clearly visible link labeled Manage cookie preferences in our website footer to open the cookie panel where you can accept or reject each category independently.

5. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

6. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

7. Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

8. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

9. Prohibited content self-declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

10. Landing page integrity statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

11. Children's privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

12. International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

13. User rights (GDPR Articles 15 to 22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion (right to be forgotten)
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

14. What data we collect

We aim to collect only what we need to operate the website, respond to inquiries, and improve learning content. Depending on how you use the site and what you consent to, we may collect the following categories of data:

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

We do not intentionally collect sensitive categories of personal data through this website. Please avoid including sensitive information in free-text contact messages.

16. Retention periods

We keep data only as long as necessary for the purposes described in this policy, or as required by law. The retention periods below are intended to be specific and practical:

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship plus 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

When retention periods expire, we delete or anonymize data in line with our operational and security procedures.

17. Contact us

If you have questions about this policy, cookie choices, or a request related to your personal data, contact us using the details below. For general course questions, you can also use our contact page.

PROPOM s.r.o.

1 Grand Canal Square, Dublin 2, D02 P820, Ireland

Email: [email protected]

Phone: +353 1 691 2345

Cookie controls reminder

To change your cookie selections, use the footer link labeled Manage cookie preferences. Essential cookies remain active to ensure the site works correctly.